Inside NYBA’s Expansion: National Growth Plans Move Forward with First Wave of New Markets

The National Youth Basketball Academy is entering a new chapter in its grassroots movement. The organization has officially launched its first wave of national expansion, with interviews for State Director candidates already underway and a second phase of markets set to follow.

“This expansion has been in the works for some time,” said NYBA National Director Brandoen Guyton. “We’ve focused on building the right foundation, one rooted in access, development, and opportunity. Now that the system is ready and the demand is growing, it’s time to build across the map.”

Why Now? A Surge in Talent and Leadership

This expansion is driven by two key factors: the widespread talent at the grassroots level and a growing number of qualified leaders and coaches aligned with NYBA’s mission.

The Academy’s commitment to year-round programming, multi-tiered competition, and skill development has positioned it as a growing presence in the youth basketball space.

“This isn’t just a basketball program , it’s a movement,” Guyton said. “We’re seeing a generation of kids hungry to get better, and leaders across the country ready to guide them. Our job is to provide a system and support they need. By growing this the right way, NYBA will create a platform for access and opportunity that starts at the grassroots level and extends around the world.”

National Interest Is Growing

Since opening applications, NYBA has received over 400 inquiries from 27 states, including interest from Canada. This response shows a strong national appetite and confirms that both families and coaches are looking for something new in the youth basketball ecosystem.

What’s Happening Now?

While the exact cities and final market selections are still under review, NYBA’s leadership has made it, the organization intends to move deliberately, identifying strong local leadership before planting flags. Each state will operate with a State Director who leads instruction, development, hiring, and community relationships, allowing NYBA to remain grassroots-driven. 

“This process won’t be rushed,” Guyton added. “We’re committed to doing it the right way.”

More updates on confirmed markets and leadership selections are expected in the coming months.